Pour acheter un sèche-linge, rien à redire à l’approche par critères adoptée par les comparateurs de prix. Il faut appeler un chat un chat, et si le produit de vos rêves est de marque Whirlpool, de catégorie énergétique C, à chargement frontal, et de couleur blanche, les filtres proposés par Kelkoo vous permettront d’atteindre votre but !
Mais en matière de mode, décoration, et luxe, est-ce bien idéal ? Pas pour moi en tout cas ! Car quand j’achète un vêtement, ce que je cherche avant tout, c’est un style. Et un style, ce ne sont pas des mots, mais des émotions procurées par une marque et un visuel. Il semblerait que je ne sois pas un cas isolé, sinon, comment expliquer le débarquement des guides d’achats visuels ?
Outre-Atlantique, on ne présente plus Like, qui a fait beaucoup de bruit à sa sortie en novembre 2006 ! De l’autre côté de la Manche, Pixsta est à l’oeuvre depuis février 2008 . Et chez nos amis allemands, c’est Stylight qui a fait ses débuts en janvier dernier …
Le principe est le même dans tous les cas. Vous disposez d’un bouton magique, qui vous permet de trouver de manière plus ou moins heureuse des articles similaires au produit consulté, en termes de formes, de couleurs, et de motifs. Bien sûr, il reste possible de se donner un budget, et de se limiter aux marques de son choix.
C’est clair, c’est la mode des guides d’achat visuels. Et en France, qui se lance ?
1 réponse pour le moment ↓
1 Belexiriqux // 17 avril 2009 à 8:50
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